3 DTC Emails You Can Send This Week To Make More Revenue
Real campaigns. Real results. Swipe the formats our 7-figure clients are using to generate consistent sales in your ecommerce business.
Watch the Video Breakdown here!
Why These 3 Formats Work Every Time
Revenue-Driving, Not Just Opens
These simple formats consistently deliver bottom-line results, focusing on conversions rather than vanity metrics. While the average eCommerce email generates just $0.05 per recipient, these formats consistently deliver $0.12 per recipient.
Backed by Real Klaviyo Data
All insights are drawn from actual campaign performance across multiple 7-figure brands. We've analyzed click-through rates, conversion rates, and delivery metrics to identify what truly moves the needle.
Universally Implementable
These formats work across any product category, promotion type, or evergreen campaign. Whether you're launching a new product, running a flash sale, or nurturing your list, these templates deliver results.
Why You're Seeing This
If you’re a 7–8 figure ecommerce brand looking to increase revenue from email…
You’re in the right place.
We analyzed dozens of campaigns across our portfolio last month and pulled the 3 email formats that drove significant revenue.
These aren’t theories. They’re real-world examples from fast-growing brands we work with every day.
Use them. Copy them. Or hire us to build them for you. 😉
Brought to you by The Visionary Group (TVG)—growth partners for 7 & 8-Figure eCommerce brands.
Format #1 – Plain Text "Note from the Team" Email
When To Use This Format
  • Sale launches that need credibility
  • Last chance reminders before deadlines
  • Guarantee or policy reminders
Why It Works So Well
  • Creates a personal connection that builds trust
  • Bypasses spam filters with plain text format
  • Converts through clarity, not flashy design
  • Results: Achieved 2nd highest CTR for this brand that month—no discount required

Pro Tip: Sign from a real person (founder or team member) and include their actual title for maximum authenticity and engagement.
Format #2 – Simple Sale Closer
One Sentence. One Button. Major Results.
This minimalist approach creates the perfect frictionless path to purchase during the final hours of a promotion.
Best Used For
Final hours or last chance notifications during a time-sensitive promotion when decision time is critical.
Why It Works
Combines powerful urgency with curiosity while eliminating distractions that could delay purchase decisions.
Results
Generated the highest revenue of any email in a week-long sale campaign despite being the simplest to create.
Format #3 – The "Red Flag" Educational Email
Positioning Through Contrast
This pre-selling format establishes your brand as the trusted authority by highlighting industry problems you've solved.
  • Identifies 3-5 competitor mistakes or industry "red flags"
  • Positions your product as the solution to these problems
  • Creates a powerful "us vs. them" narrative
Results: Consistently drives high engagement from both cold prospects and warm subscribers alike

This format works exceptionally well before product launches or major sales when you need to establish value before revealing price.
See the Results These Formats Drove
Actual Klaviyo campaign statistics (brand names redacted)
$40K+
Total Revenue Generated
Total revenue from just these three email formats across multiple partners
50%+
Open Rate
Significantly above the eCommerce industry average of 20-30%
98.7%
Delivery Rate
These formats consistently reach inboxes without triggering spam filters
Want These Emails Built For Your Brand?
We Help 7 & 8 Figures Brands Convert Subscribers Into Customers
Our team plans, writes, designs, and executes email campaigns that drive predictable revenue for top ecommerce brands in your industry.
Free Email Strategy Audit
We'll analyze your current email program and show you exactly what to send for your next product launch or promotion.
Custom Campaign Development
Get these high-converting formats customized specifically for your brand voice, products, and audience.
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